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The pre-1920 lure and box Collection of Dr. Michael Echols |
Heddon 1908 'Trade' Lure Colors |
Knowledge for Advanced Collectors of Heddon and Shakespeare
Heddon Trade Minnows: Norvell-Shapleigh Hardware Co.
Heddon 100 and 150 lure colors for 1908 as seen in this brochure of Heddon made lures sold by a hardware company as 'trade' minnows. Heddon made lesser quality round body minnows for various 'trade' outlets. Hardware and tackle stores would repackage these lures and put their name on the box. The lures are all Heddon, but the quality was not as high as those sold directly by Heddon with the Heddon name. The colors however are the point.
